Vacancies

Job Number: 000150

Job Title: Legacy and In Memory Manager
Charity: NHS Charities Together
Salary Range: £42k – £47k
Location: Home based and flexible – able to work in Warwick, Birmingham and London occasionally, and at other locations nationally when required.

Deadline for applications: Closed

Background

NHS Charities Together is the national charity for everyone who uses, cares about and works in the NHS. We have a unique relationship with the NHS and a unique role as the membership organisation for over 230 NHS charities across the UK.

Collectively NHS charities give over £1million every day to the NHS, so that people can stay well for longer and get better faster. In recent years NHS charities have funded major capital projects, pioneering research, and medical equipment at our hospitals, helping patients access the best possible care when they need it most.

Our vision is a future with a thriving NHS, and we mobilise the collective power of the NHS charity sector to create the best possible healthcare for everyone. Together we help the NHS go further for patients, the workforce and communities.

Thanks to the heartfelt generosity of the public, NHS Charities Together’s 2020 Covid-19 Urgent Appeal raised over £160 million. We have now allocated £148 million to reach every NHS Trust around the UK, supporting the NHS during and beyond its immediate recovery from the pandemic. Donations have funded thousands of projects providing extra support for the NHS, including mental health support for the workforce, training and equipment for community first responder volunteers, and initiatives to prevent ill health.

NHS charities also play a key role in mobilising volunteers to support NHS staff, brightening wards and waiting areas with colourful and engaging art and building an important link between our hospitals and our communities. Other NHS charities support mental health trusts, community health trusts and ambulance trusts.

These vital funds and services are above and beyond what the NHS alone can provide, touching lives and making a huge difference to millions of people when they are at their most vulnerable.

The Association of NHS Charities & NHS Charities Together

Founded in 2000, the Association of NHS Charities started as an informal group of the largest NHS Charities which came together to provide mutual support and a forum for discussion. Since then, we have changed our name to NHS Charities Together (to better reflect what we do and who we support) and grown steadily, welcoming charities both large and small from across England and Wales, as well as Scotland and Northern Ireland. Today NHS Charities Together represents 100% of the NHS charity sector in the UK as members.

NHS Charities Together provides a forum for nationwide fundraising and advocacy campaigns, provides advice and guidance to its members, bespoke conferences and training days covering issues and development opportunities for NHS Charities, as well as access to online resources and support through exclusive member pages on the website.

Overall purpose

NHS Charities Together has ambitious plans for NHS Charities to be the biggest health charity funder in the UK. Increasing the number of supporters to NHS Charities Together and to our Members will be critical to achieving this.

Legacies are our single most important growth opportunity in fundraising over the next ten years and this role is an exciting opportunity to continue the development and growth of our legacy and in memory programmes. You will have a track record of leading on supporter-focussed activity, with legacy fundraising experience ideal, within a not-for-profit organisation, be a self- starter with strong analytical and strategic planning skills, and a competent stakeholder manager.

The Legacy and In Memory Giving Manager will not only be responsible for raising awareness about gifts in Wills and ways to give in memory of a loved one to NHS Charities Together but to raise the profile with the general public to leaving a gift in their will to an NHS Charity.

This will include converting our existing supporters, who have been donating to us since 2020, to consider leaving a gift in their Will, as well as acquiring new pledgers and enquirers to NHS Charities Together through varied acquisition campaigns and supporter stewardship activity.

Overall objectives

• Continually develop and grow the NHS Charities Together legacy and in memory programmes, increasing numbers of legacy enquirers and pledgers from existing and new pools of supporters.
• Drive forward the exciting product and programme development for our in-memory offering, building off of existing work.
• Raise the profile of legacy and in memory giving to NHS charities across the UK, and to raise awareness of its impact on the NHS.
• Develop detailed strategies and draft marketing plans for all legacy campaign activity using market knowledge, sector insight and previous campaign activity.
• Support the development of NHS Charity Together Member’s with their own legacy and in memory activity. Supplying tools and resources to ensure best practice, as well as regular updates on the state of the sector.

Key Responsibilities

Strategy development and implementation

• Full responsibility for the development and implementation of the Legacy and In memory strategy and day to day running of the legacy and in memory marketing programmes.
• Project manage legacy and in memory marketing activities, including but not limited to; DRTV, social, digital activity and direct mail.
• Work in partnership with the Database team to identify the best legacy prospects to optimise engagement and income.
• Develop a legacy stewardship programme to support acquisition activity.
• To manage the ongoing promotion of free Will writing offers with the aim of generating legacy pledges.
• To bring innovation and creativity to the legacy and in memory marketing team by trialling new ideas and initiatives.
• Manage and support the external legacy administration agency to maximise legacy income.
• To engage key solicitor contacts, keeping them informed and supplied with up-to-date NHS Charities Together legacy information.
• To engage with the Stories Manager to build a strong bank of stories for testimonials and marketing campaigns (potential events).
• Manage the Legacy and In Memory budget, ensuring income and expenditure budgets and forecasts are achieved with any critical variances being reported promptly.
• Liaise with various teams across the organisation to obtain relevant information and approvals required for campaign delivery.
• Liaise with and update all internal stakeholders coordinating sign off and appropriate feedback for campaigns i.e. brand and pr, grants.
• Work closely with Supporter Care to brief them on the objectives of the activity and to monitor the impact on the supporter base including assisting with responding to supporter enquiries.

Management

• To champion legacies internally and externally with the Members and to be the first point f contact and knowledge on legacy and in memory matters for all staff and fundraising supporters.
• Maintain key external agency relationships ensuring NHS Charities Together continues to receive excellent service with good value for money (e.g. creative services, telemarketing agency, printers, response handling agencies, Free Wills Suppliers) in the delivery of specific projects.
• To meet with the Assistant Director of Fundraising – Supporter Engagement on a weekly basis and attend all relevant training.
• To ensure all staff are kept up to date on the legacy market, including undertaking inductions for all new starters.
• Represent NHS Charities Together and the wider NHS charity sector at external legacy marketing/fundraising groups as required.

Performance management

• Produce regular reports on the progress of the Legacy and In Memory Strategy for the Assistant Director of Fundraising – Supporter Engagement, Director of Fundraising and other stakeholders as required.
• To support a high-performance culture that embraces insight, testing, evaluating and improvement.
• To support and collaborate with colleagues across the fundraising team to maximise opportunities and performance.

Other duties

• Visibly live NHS Charities Together’s values, including our commitment to diversity and inclusion.
  Carrying out the duties of post in accordance with NHS Charities Together’s policies and procedures on
• Health and Safety and take responsibility for ensuring personal health and safety.
• Working flexibly, prioritising workload and working effectively as part of a team.
• Adhere to relevant legislation, best practice, policies and processes including, but not limited to charity law, the fundraising regulator, GDPR and professional codes and standards.
• This is not meant to be an exhaustive list of duties. The need for flexibility is required, and the post holder is expected to carry out any other related duties that are within the employee’s skills and abilities whenever reasonably instructed.

For a copy of the full job information pack including the full sperson spec, competencies and details on how to apply, please contact us using the form on this page.