Vacancies

Job Number: 2525

Job Title: Marketing and Communications Manager
Charity: Sheffield Hospitals Charity
Salary Range: £38,000 – £42,000
Location: Sheffield Hospitals Charity, Leah’s Yard, Sheffield, S1 4HP (hybrid, e.g. some
home-working, and flexible working options available)

Deadline for applications: 22nd April

We are Sheffield Hospitals Charity

We help Sheffield’s hospitals, community teams and health and social care services to cover costs their NHS budgets can’t. We fund support for patients and staff, life-changing research and more, so that we can enhance care from birth to the end of life and everything in between.

We provide additional funding to Sheffield Teaching Hospitals NHS Foundation Trust and Sheffield Health and Social Care NHS Foundation Trust who support people at every stage on life’s journey. From welcoming babies into the world on the Jessop Wing, to supporting cancer care at Weston Park, and specialist care at the Royal Hallamshire, Charles Clifford and the Northern General.

Somewhere along the line, our funding is likely to have helped you or someone you love.

As well as funding provisions for patients, our grants also contribute to training, equipment and wellbeing projects for NHS professionals.

By looking after the staff and services at the centre of patient care, we’re making sure they’re ready to look after you.

The work we fund is only possible through generous donations, fundraising events, corporate support and a coming together of our community. With your help, we’ll make sure that the care you and your loved ones receive is the best it can be.

Purpose of the role

As Marketing and Communications Manager, you will play a key role in developing and implementing our brand and communications plans and maximising our digital assets to enable us to increase awareness, engagement and support.

You’ll be an established marketing professional, with practical experience in helping shape and implement multi-channel marketing and communications plans. You will have the ability to source and interpret data to understand our audiences, measure the success of campaigns and optimise activities to achieve our objectives. Better storytelling and effectively communicating our impact is essential to achieving our goals and having the ability to proactively dig out and generate engaging content and case studies is key.

The role will involve delivering multiple, high impact, cross-organisational projects (often with competing deadlines!) and with that, the ability to prioritise, be focussed and adaptable is important.

You will work closely with your marketing and communications team to ensure their ongoing development, with our grants to identify and communicate projects and with our fundraising managers to develop support from new and existing audiences.

What you’ll be responsible for

Planning and Delivery:

• Help shape and deliver the brand and communications business plan that supports our ambition and core objectives
• Ensure consistent branding, messaging, and tone of voice across our campaigns, materials and channels
• Develop and own processes to effectively manage projects
• Be proactive and innovative, asking the question ‘what if?’
• Create, plan and execute our marketing and communications campaigns utilising best channels
• Keep abreast of marketing trends, Trust information, sector developments and wider topical content to ensure we stay relevant and connected
• Work closely with Fundraising colleagues to plan and deliver effective appeals, campaigns and supporter communications
• Understand our database and target audiences to ensure our marketing and communications outputs are relevant, effective and achieve our objectives
• Develop and present reports for the Director of Brand and Communications, Board of Trustees, Finance & Performance Committee and SLT
• Ensure marketing and communications activities comply with legal and regulatory standards.

Digital Marketing:

• Manage digital marketing activities, ensuring effective use of SEO, organic and paid social media, Google Ad Grants
• Monitor digital and social trends to keep the charity at the forefront of online engagement
• Optimise digital platforms and tools to grow our supporter engagement (CRM, email marketing, social media tools etc)
• Establish and manage KPIs to measure and track our progress

Communications:

• Create and deliver high-quality and tailored communications to engage, inspire and motivate our audiences
• Work alongside the wide charity team to ensure our brand and messaging is consistent and impactful
• Develop and deliver compelling case studies and storytelling that clearly communicates our impact to relevant audiences
• Maximise PR opportunities to amplify our impact
• Develop media relations, pitch to journalists and respond to media enquiries
• Proactively identify opportunities to broaden our reach and engagement
• Work closely with our beneficiary Trusts to maximise staff, volunteer and patient engagement

Integrated Campaigns:

• Create, plan and manage integrated marketing campaigns that use the best mix of channels and messaging to engage supporters and stakeholders
• Be bold and think differently. We need to achieve cut through and stand out

Content Creation:

• Generate impactful stories and real case studies, bringing to life the important impact this charity has on the people of Sheffield and beyond
• Develop and manage content for our website, socials, newsletters, campaigns, PR, appeals, impact reports and supporter event

PR & Stakeholder Engagement:

• Proactively help to identify and nurture relationships with potential high-profile supporters, influencers and media outlets to build profile and reach
• Help to secure positive coverage through relevant media outlets – local, regional, national, sector

Team and People Management

• Manage, motivate and develop the marketing and communications officers whilst providing hands on support
• Effectively manage the performance and output of the marketing and communications team, ensuring that our KPIs and objectives are delivered
• Develop and deliver annual objectives and PDPs for direct reports
• Promote a positive and proactive culture within the team
• Encourage cross-team working and collaboration
• Coordinate with internal teams and beneficiary Trust comms stakeholders to ensure our efforts are communicated and receive buy in

N.B This job description summarises the key features of this role, it is not intended to be a detailed description and does not cover all the duties that the job holder may reasonably be expected to fulfil.

For a copy of the full job information pack, including the full sperson spec and details on how to apply, please contact us using the form on this page.