Job Number: 000388
Job Title: Individual Giving and Lottery Manager
Charity: Weston Hospicecare
Salary Range: £36,000 – £38,000 p.a d.o.e
Contract: Full-time
Location: Uphill, Weston-super-Mare (1-2 days home working per week possible)
Deadline for applications: Closed
About Weston Hospicecare
Founded in 1989, Weston Hospicecare provides palliative and end-of-life care to residents of North Somerset and Somerset, serving a catchment area of approx. 170,000 people.
As a registered charity, all our services are provided completely free of charge, made possible by minority NHS contract funding and mostly via the generosity of the public who support the hospice in many ways.
The bulk of our care is delivered in community settings: patients’ own homes, nursing and care homes.
We have a team of highly trained nurse specialists who visit patients in the community, a 10-bed in-patient unit at our Uphill site, day services for outpatients, complementary therapies, a family support team, a comprehensive nursing and medical team, and allied health care practitioners.
About the role
As a senior member of the Fundraising team, the Individual Giving & Lottery Manager will drive Individual Giving for Weston Hospicecare and will be responsible for acquiring, developing and increasing income from new and existing donors. This includes maximising income through regular giving, individual donations, campaigns, appeals and direct marketing initiatives. Utilising excellent research and relationship building skills, this varied and interesting role will lead on donor development, supporter acquisition and retention and the post holder will combine a target driven approach with a caring and empathetic manner. Line managing the Supporter Care Officer the post holder will also oversee lottery, supporter care and database management.
Role Responsibilities
Fundraising
- Manage all relationship-based fundraising for the hospice, monitoring and analysing performance and using data to drive decision making and increase income in all areas.
- Lead on the creation of an individual giving strategy for Weston Hospicecare to maximise income streams and increase donor stewardship.
- Inspire a range of supporters through compelling direct mail appeals for the Hospice, including the annual Christmas Appeal. Devise, manage and implement all aspects to increase income.
- Motivate individuals through a targeted and compelling annual programme of donor communications to boost fundraised income and cultivate supporter relationships. In consultation with the communications team, develop inspiring marketing materials in line with Weston Hospicecare brand guidelines.
- Reinvigorate and run the regular giving programme, focusing on donor profiling, acquisition retention and stewardship strategies to inspire support from a wide range of people and develop this income stream. Alongside, identify potential Major Donor supporters to the Head of Fundraising.
- Devise and develop a lapsed donor strategy to reengage supporters, ensuring excellent stewardship and donor care.
- Maximise retention of supporters through an inspiring year-round donor care programme, amplifying the work of the Hospice and promoting further ways to engage with our work.
- Be responsible for the overall management of Weston Hospicecare’s lottery. Working with the Supporter Care Officer and Supporter Care Administrator , this role will focus on developing the active player base from a) direct mailing campaigns and b) using a third party Lottery company.
- Lead on the review of our current lottery providers, analyse the cost effectiveness of face-to-face canvassers for the lottery and cost a long-term acquisition strategy.
- Work closely with the Supporter Care team to monitor, analyse and segment the fundraising database for fundraising / mailing purposes, and ensure all donor stewardship is maintained and developed.
- Instigate regular research and intelligence gathering activity to inform and strengthen the individual giving programme at Weston Hospicecare.
Organisation & Management
- Motivate and develop the Supporter Care team as line manager, ensuring they are supported and trained to perform well in their roles and through sharing ideas and best practice.
- Work with the Supporter Care team to strengthen administrative systems and effectively manage the Fundraising Database.
- Work with the Head of Fundraising, to regularly analyse performance to ensure that targets are met and that learning is recorded so that improvements can be made.
General
- Work closely with other members of the Fundraising and Communications team, supporting colleagues, and to actively participate in the wider activities of the team.
- Participate in the annual planning and budgeting process.
- Keep informed of sector-wide developments, attending external training and conferences where appropriate.
- Keep up to date on legal, health and safety and insurance requirements and developments to safeguard Weston Hospicecare.
- Undertake any other duties considered to fall within the scope of the position as directed by the Head of Fundraising or Director of Fundraising and Communications.
- Represent Weston Hospicecare fundraising locally or nationally either in support of on in the absence of the Head of Fundraising and Director of Fundraising and Communications
For a copy of the job information pack including full details of the role including person specification and details on how to apply please contact us via the form on this page.
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